Friday, January 14, 2022

"When Love Grows Cold", Distributors Exploit

While I was writing Astral Affairs Rambova, I learned Natacha Rambova was furious to be billed as "Mrs. Rudolph Valentino" in her acting debut in "When Love Grows Cold." She made the film in the weeks after she left Hollywood, during the most bitter days of her separation from Valentino. The film was originally called, "Do Clothes Make the Woman" and then changed just before distribution to "When Love Grows Cold". 

The movie had nothing to do with the status of her divorce from Rudolph, but distributors exploited her newsworthy divorce to such an infuriating degree, it ended Natacha's film aspirations. I did discover she appeared in one last movie with Valentino's cousin titled "Who Am I?"... and was proud to add that film to her filmography. I included an essay on that discovery with photos from the cousin, Cassio's, family archive. 

Simon Constable attempted to take credit for my Cassio, "Who Am I?" discovery by posting pages from Astral Affairs Rambova without crediting it to me. 

I always find it offensive when women are referred to by their husband's names, and in this case an ex-husband. It negates their identity. Evelyn Brent was given her name on the theater bill, etc. so why not Natacha Rambova? I think we know the answer. 

This would have been in March of 1926, and there are reports that Valentino's movies were very often shown before her movie. It did not bode well with the ex-Mrs. Valentino. (More on the theater through the link below the image.)

https://buildingsofnewengland.com/2021/01/19/larcom-theatre-1912/

10 comments:

  1. Perhaps this movie was made to help Natacha come to terms with her divorce from
    Valentino. The press did exploit it which is tragic in one way.

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    1. After she left Hollywood I think Natacha went in many directions and was struggling. That is why she took up with her side-kick and psychic George Wehner. I guess he would be a kind of personal assistant/life coach today. He was witness to Natacha and Rudy's reconciliation in the days before he died. This was also mentioned in the Baltasar Cue account. Michael Morris thinks Natacha had a nervous breakdown when Rudy died and I do not entirely disagree.

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    2. I wonder how it was for Natacha to work with Cassio , Rudy's cousin.Natacha must have missed him every day of her life.

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    3. Cassio does appear to be an interesting person.

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  2. The story of Cassio fascinates me. The fact that Natacha agreed to be in his film seems to be a tribute to her late husband, even though she wanted to be billed under her own name. I think it also proves Cassio was related to Valentino. Hopefully, more about Cassio will turn up in the future.

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    1. It would be great to have a copy of the movie surface. His Italian family is still proud of him and had the photos they let me use in the book, framed in their home.

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  3. This article îs pretty much everything I could find online about Cassio, it îs quite a "serious" article about lost films of The silent era and it menționes The film"Who am I? "with Natacha Rambova and him being Valentino's cousin and a comedien:
    https://www.loc.gov/item/prn-17-062/library-investigates-mostly-lost-films/2017-05-01/

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    1. Thanks for posting that link. I was in contact with the gentleman mentioned on that site, who spoke... Robert Kiss and he sent me all of his materials for Astral Affairs Rambova. He was most generous with his sharing of documentation. Mr. Kiss was unable to make the confirmed connection between Valentino and Cassio but we did establish that through the assistance of Professor Aurelio Miccoli who located Cassio's family.

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  4. Yes, so I've got to get hold of "Astral Affairs Rambova" and "Infancy of the myth" next😊. They are în the "bucket list"

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    1. Great! I wrote that book on Rambova because I felt it was a fascinating time in her life that was not really covered so well.

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