In
a previous post on this blog, titled "The Masked Model", I shared a notice sent to me
regarding the book "Max Steiner" by Stephen C. Smith. I learned Max Steiner was the musical
director for the road show “The Masked Model” which traveled the
U.S. via“the northern route” in the spring of 1917. Rudolph
Valentino was a cast member in the show and this is how he left New
York City for the west coast.
Max
Steiner recollected how Valentino was fired after a disagreement with
the show's director and cast members secretly provided Valentino with
food and a place to sleep until the show reached San Francisco.
After
I posted this tidbit, a friend and researcher began looking into
Steiner's allegation. They have since sent me many articles and
images from which I share the following commentary. I add they wish
to remain anonymous.
We
know the show left New York City in early April 1917 and headed to
Pittsburgh for a two week engagement. During this time the cast and
the show itself went through many changes in preparation for the trip
west. Valentino was billed as “Mons. Rudolph”, (Monsieur Rudolph)
and he was hired as a ball room dancer. He performed in three
numbers, with the audience favorite being a fox trot from “Johnny
Get Your Gun”. His dancing partner in The Masked Model was Edith
Mason, a seventeen year old protegee who was then so popular she was
challenging the reputation of Valentino's previous dance partner in
New York, Joan Sawyer.
Edith
Mason received far more praise for her physical beauty than her dance
moves. But even at seventeen she had already earned a substantial
reputation. And in every performance, she danced the ball room steps
with Monsieur Rudolph (Valentino!)
The
Masked Model would play in Omaha, Lincoln, Iowa City, Denver, Salt
Lake City, Reno San Francisco. After their engagement in San
Francisco, they would perform down the California coast to Los
Angeles. The Masked Model show traveled on a special train with a
troupe of sixty-five and they did not loiter. The entire tour took
only about one month to reach San Francisco.
Reviews
across the country can still be found online in newspaper archives,
and they were by and large very positive. It is obvious the show did
not experience financial problems as it is often reported to be the
case in Valentino biographies. There can be found only small mentions
of less ticket receipts after the show reached Los Angeles. Each
review of performances across the country reports on the full house
and successful ticket sales.
The
Masked Model included many well-known personalities at the time
including vaudevillian performer Lew Hern. And at some point during
the show, a new performer was added to the bill; Joseph Lertaro.
Joseph
Lertaro is a cast member of interest as he was Italian by birth and
appeared to resemble Valentino. He was twenty-four years old, wore
his hair slicked back and was full of old world charm. According to
his reviews he could dance...but there was one big difference between
Lertaro and Valentino.
Joseph
Lertaro could sing. He reportedly could really sing..in fact many
people compared him to Caruso and reviews praised his voice and his
“pleasant” stage presence. Some local papers carried lengthy
interviews with the Masked Model's star, Joseph Lertaro and he was
very much a star of the show.
We
learn Lertaro's father in New York was known as “The Marshmallow
King” and consequently in some reviews Joseph Lertaro is referred
to as “The Marshmallow Prince”. He also claims he was asked to
perform with the New York Opera company but he refused the offer.
It
is fairly obvious Rudolph Valentino could not sing... at least
professionally like his countryman Lertaro. The two recordings
Valentino made are the only record of his voice, but no matter how
endearing they are...he knew he had no career in singing and
reportedly wanted all copies of the recordings destroyed.
So
as to the mystery of when Valentino left the show.... what was the
dispute with the show's director about? When did he leave the show?
Playbills
and reviews continue to include Mons. Rudolph in The Masked Model
until Reno, Nevada. If he was with the show until Reno, he did not
need much help surviving until San Francisco some few hours away. Was
he still listed in the cast because the programs were already
printed? Did the news reports reference previous notices? Did he
actually perform in Reno?
I
will venture an hypothesis … I think the appearance of the young,
handsome Italian Joseph Lertaro with his voice like Caruso might
present a possible clue as to what might have happened. Was there
just not room enough in the road show for the two Italians and their
mighty egos?
It
is also noteworthy in reading all of the articles sent my way, that
Edith Mason seems to have disappeared before San Francisco too. The
plot thickens.
“The
Marshmallow Prince” did not disappear and was front and center when
The Masked Model played in San Francisco. His role in The Masked
Model would launch his career which was a substantially successful
one. After The Masked Model road tour, Lertaro went on to appear in
many Broadway shows and once starred with Mae West in her, “Mae
West and Company”.
The
stage ballroom dancing was not over for Valentino as we know and one
article of interest in this regard... When he appeared in the show
“Nobody Home” in Oakland after his stint in The Masked Model, he
again billed himself as “Monsieur Rudolph”.
So this is what is known to date... and cheers I say that for whatever reason, thankfully Valentino did not
end up floundering on Broadway. Within a few months he would be in
Hollywood and meet Douglas Gerrard.. and for the rest of that story
listen to our latest podcast!
Again
I thank the great researcher who did find these articles and piece this
together. Excellent work!
The Pittsburgh Press - April 12, 1917
The Pittsburgh Press - April 15, 1917
News Mention about Edith Mason and Monsieur Rudolph
The Ogden Utah Standard, May 11. 1917
The Deseret News, Salt Lake City, Utah - May 15, 1917
Joseph Lertora
The Masked Model opens in San Francisco without Mons. Rudolph or Edith Mason
The San Francisco Examiner, May 20, 1917
Cast members of the Masked Model... Max Steiner second from left, Valentino in center, Lew Hern second from right. Denver Public Library Photo Credit